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26 July 2024

Michele Kang announces the launch of Kynisca Sports International, Ltd

Michele Kang announces the launch of Kynisca Sports International, Ltd

Michele Kang, the innovative owner of the Washington Spirit, Olympique Lyonnais Féminin, and the London City Lionesses, announced on Saturday the official launch of Kynisca Sports International, Ltd., the first global multi-team organization dedicated to women’s football, which will bring an unprecedented investment to the sport on a scale that will drive lasting change. Inspired by Cynisca of Sparta, the first woman to win an Olympic medal in the ancient world, Kynisca will usher in a new era for female athletic potential and the professionalization of women’s sports.

Driven by Michele Kang’s personal commitment and business philosophy, Kynisca will provide female athletes with the infrastructure and resources they need to succeed. This includes offering the best playing and training environments, appointing world-class technical staff, and fostering innovation and sports science specifically for female athletes. With this announcement, Kang becomes the first person to own an international organization entirely dedicated to women’s football.

“With the necessary support, Kynisca aims to inspire young girls to pursue their dreams and embrace a career in football at a scale and level of professional success that should not be reserved for their male peers,” said Michele Kang. “We will offer girls and women worldwide the opportunity to access elite sport, reach their full potential in the best possible conditions, and play football for world-class clubs.”

The multi-team organization aims to bring together elite clubs and invest in other structures operating across the African, American, Asian, and European continents to advance innovation in women’s sport. Within Kynisca, each club will retain its identity, heritage, and community. The new leadership will continue to invest strategically to improve infrastructure and grow each club’s fan base. In parallel, significant resources will be devoted to developing skills common to all teams, such as performance science and technology, data analysis, global scouting and sports staff development.

The creation of the Kynisca Innovation Hub (KIH), whose mission is to revolutionize training methods through education and innovation to unlock the athletic potential of women, is central to Michele Kang’s vision. Currently, only six percent of sports science research focuses on female athletes. The KIH aims to bridge this gap, train women as women, and build the world’s largest health and performance center dedicated to female athletes. The Kynisca platform will develop and integrate an unprecedented training methodology in women’s football, based on the specificities of the female body, through the use and sharing of performance assessment technologies, data analysis, global recruitment, and staff training.

“With so little investment in women’s-focused sports science, we are only just beginning to unlock the potential of female athletes on the field,” said Michele Kang. “The Kynsica Innovation Hub will become a pioneer in women’s performance research, so that we can stop training women as if they were just shorter men, and unleash their true potential.”

Photo: Damien LG

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