Club
18 August 2026
OL Lyonnes, in partnership with SPORTFIVE, an international sports marketing agency, is building a partnership with ÖKO EUROPE that combines athletic performance with environmental commitment.
Restoring Confidence in Tap Water
Since 2018, ÖKO EUROPE has been distributing filtration solutions from the American brand ÖKO throughout Europe. Believing that water is our most essential nutrient, the company develops solutions that help restore confidence in tap water after it has traveled nearly 900,000 kilometers through France’s water pipes, where it may come into contact with various contaminants. By filtering water as close as possible to the point of use, ÖKO also helps to sustainably reduce the use of single-use plastic bottles.
Far more than a matter of convenience, water quality is a genuine issue of public health and environmental responsibility. By placing innovation, performance, and corporate social responsibility at the heart of its development, ÖKO EUROPE supports individuals, businesses, and athletes in adopting more responsible water consumption habits.
A Strong Partnership with OL Lyonnes
Starting with the 2026–27 season, ÖKO EUROPE will become a Major Partner of OL Lyonnes. This collaboration, supported by SPORTFIVE, marks the coming together of two organizations that share the same commitment to excellence, innovation, and dedication.
OL Lyonnes, Europe’s most successful women’s club, has for years embodied a model of excellence and ambition in women’s soccer. ÖKO EUROPE fits naturally into this environment of high performance, as its values of innovation and high standards echo those of the club.
Beyond the presence of the ÖKO logo on the French Championship jerseys, the filtration solutions will support the players on a daily basis during training sessions, team gatherings, travel, and national and European competitions—a deep integration that demonstrates the trust placed in the products, far beyond mere brand visibility.
A Shared Goal to Change Water Consumption Habits
This partnership reflects a shared ambition: to raise awareness among as many people as possible about water quality issues, reduce the use of single-use plastic, and promote innovative solutions that balance health, performance, and environmental responsibility. This ambition will also be realized through the gradual rollout of various ÖKO solutions within the club.
Jan Vansinte, Founder of ÖKO EUROPE: “We are particularly proud to join OL LYONNES as a Major Partner. Our ambition goes beyond developing filtration solutions: we want to restore confidence in tap water while helping to sustainably reduce plastic waste. Seeing ÖKO solutions support some of the world’s best female athletes on a daily basis is a tremendous recognition of our commitment. ”
Adeline Houzet, Chief Revenue Officer at OL LYONNES, said: “We are delighted and proud to welcome ÖKO EUROPE as a Major Partner of OL Lyonnes. This partnership reflects our desire to collaborate with innovative and committed companies that share our commitment to excellence and our values. We look forward to building a meaningful collaboration together, supporting our players’ performance and promoting more responsible water consumption.”
Xavier ODDONE, Managing Director at SPORTFIVE: “Supporting ÖKO EUROPE and OL LYONNES in building this partnership is an excellent way of demonstrating how women’s sport today attracts socially responsible brands, which see a club like OL LYONNES not simply as a showcase, but as a genuine project based on values.”
