Season
30 May 2026
The current pandemic has had multiple effects on the world of sports and entertainment, as evidenced by the financial impact that has severely affected women’s sports. Mastercard wanted to strengthen its commitment to the OL women’s team to enable fans and players to stay connected to the world of football during this difficult period.
Mastercard today announced the extension of its partnership with Olympique Lyonnais’ women’s team by becoming the official home jersey sponsor for the upcoming season, which begins in September 2020. The partner will also use its Priceless platform to create unforgettable moments for fans, who currently have limited access to stadiums.
“We are delighted to strengthen our partnership with Olympique Lyonnais. It is only natural for us to work with these incredible athletes and highlight their achievements on and off the field to inspire future generations”, said Raja Rajamannar, Chief Marketing and Communications Officer and President of the Health Division at Mastercard.
“Especially during this period when fan engagement is being challenged, we are eager to use our platform to mobilize fans in a unique and unforgettable way. As evidenced by its recent successes in national and European competitions, OL continues to be a leader in women’s sports and an organization we are extremely proud to work with. We believe that investing in the pioneers of the game and supporting inspiring role models is essential for everyone to unlock their potential.”
Laurent Mathis, Marketing and Communications Director at Mastercard France, adds: “We are working to raise the profile of women’s soccer among a wide range of fans and enthusiasts to provide young girls with role models who will inspire them to believe in their dreams.”
Last year, Mastercard expanded its sports sponsorship portfolio by launching a partnership with OL and a team of ambassadors, with the aim of bringing fans closer to their passion through exclusive experiences offered to cardholders on the priceless.com website.
This includes digital experiences such as personalized videos with tips on how to improve your game, the opportunity to ask questions of your favorite players during exclusive interviews, video content, and the chance to win a personalized digital coaching session.
“We are very honored to have Mastercard on our jersey—Mastercard’s ongoing support and commitment to women’s soccer is not only crucial to improving gender equality in sport, but their activation program creates new opportunities for fans and players to meet and share fundamental values”, said Jean-Michel Aulas, President of Olympique Lyonnais.
The red and yellow Mastercard logo will appear on the front of the players’ match and warm-up jerseys for all D1 Arkema matches, France’s top women’s soccer division, for the 2020-2021 season. It will also appear on women’s replica home jerseys sold in stores and OL outlets worldwide. The Mastercard logo will also appear on the players’ jersey pockets during all UEFA Women’s Champions League matches.
Creating opportunities for fans to get closer to the game.
In a sporting world where fans can no longer attend sporting events, Mastercard is activating its Priceless platform to bring fans closer to the game digitally. On Priceless.com, fans will be able to find exclusive content about their favorite players and, for a limited time, sign up to be among the first to receive a jersey bearing the Mastercard logo.
To kick things off, OL players will have the opportunity to inspire young girls through a virtual mascot program, where two lucky superfans will be able to greet their idols from home as the players enter the stadium for their first game of the season on Sunday, September 6.
“Mastercard’s Priceless platform brings us closer to our fans and allows us to inspire younger generations both on and off the field. All over the world, regardless of our gender, skin color, or background, we deserve the opportunity and support to achieve the things we love”, said Ada Hegerberg, OL forward.
“The fans are the most important thing. Without them, we wouldn’t be on the field. Right now, we’re enjoying a different kind of support, but one that’s adapted to the current situation. We miss the cheering and singing, which is why I’m very happy to be working with Mastercard to create priceless moments for the fans. They are the ones who give value to what we do“, said Wendie Renard, captain of OL.
About Mastercard: Mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere, by enabling secure, simple, smart, and accessible transactions. We leverage secure data and networks, our partnerships and passion, our innovations and solutions to empower individuals, financial institutions, governments, and businesses to realize their full potential. Our Decency Quotient (DQ) shapes our culture and every aspect of our business, both internally and externally. With a presence in more than 210 countries and territories, we are building a sustainable world to open up a horizon of priceless possibilities for everyone.
